Display data from database in ASP.Net GridView with Line Break using C# and VB.Net

Hi I am using below code to store the inforamtion in database column.

string IDate = dtIDate.SelectedDate.ToString("dd-MM-yyyy");
string ISComments = "Interview Date: " + IDate + " <br /> Interview Time: " + txtInterviewTime.Text + "<br /> " + txtComments.Text;

cmd.Parameters.AddWithValue("@Comments", ISComments);

and displaying this database column in grid view.

but line break <br /> are not doing line break they are displaying as text.

I want to show the data in grid like in 3 lines

Interview Date

Interview time

and comments will come in last line.

Any idea how to achieve this.