Hi jordan,
Please refer below code
HTML
<html xmlns="http://www.w3.org/1999/xhtml">
<head id="Head1" runat="server">
<script type="text/javascript" src="https://ajax.googleapis.com/ajax/libs/jquery/1.9.1/jquery.min.js"></script>
<script type="text/javascript" src="https://maxcdn.bootstrapcdn.com/bootstrap/3.3.7/js/bootstrap.min.js"></script>
<link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/bootstrap/3.3.7/css/bootstrap.min.css" />
<style type="text/css">
#menu ul li a:hover
{
background-color: deeppink;
}
</style>
</head>
<body>
<form id="form1" runat="server">
<div id="menu">
<ul class="nav navbar-nav navbar-left">
<li class="active"><a class="btn btn-block" href="#">Home</a></li>
<li><a class="btn btn-block" href="#">All Products</a></li>
<li><a class="btn btn-block" href="#">Best Sellers</a></li>
<li><a class="btn btn-block" href="#">Newest Added</a></li>
</ul>
</div>
</form>
</body>
</html>
Demo